Valuation Mastery | How to Win Instructions Without Dropping Fees
Description
In this episode of The Elite Agent Masterclass, James Humphries-Stone sits down with Jack Durkin to reveal exactly how top-tier estate agents prepare for, deliver, and convert valuation appointments—without dropping their fee or compromising on quality.
This episode is packed with real-life insights, including:
- How to use a 40-step nurture sequence before a valuation
- The “Know, Like, Trust” psychology and why most agents ignore it
- Structuring a 7-step appointment that builds rapport, authority, and trust
- Understanding your client’s mindset—logical vs. emotional decision making
- Pricing collaboration: how to offer clients a choice, not a pitch
- The MSN Framework (Marketing, Strategy, Negotiation) explained
- The truth about upfront marketing fees—and how clients are saying yes
Whether you're looking to close more listings, increase your average fee, or build a more premium personal brand, this episode is an absolute must.
Packed with golden scripts, strategy, and psychology—this is how elite agents dominate their markets.
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